Invacare is very excited not only to launch its new scooters; a series of high quality models completely unique to the company, but with an inspirational and very different marketing campaign called ‘Style is Forever’.

The campaign aims to inspire individuals and also challenge preconceptions around mobility scooters with bold images and strong messages to celebrate individuals who can have style at any age or ability.
‘Style is Forever’ combines very modern images with key messages to show the attributes and benefits of each scooter through the lives of six larger than life characters.  These characters are proud, independent and mobile to show how Invacare scooters can help people lead rich and full lives, bringing the scooters to life as the campaign unfolds.

“We’re very excited to have such a different campaign and break the mould in our marketing communication for scooters.  This campaign offers a rich mixture of materials, and we’ll use both traditional and digital marketing to inform and delight both our dealers and consumers.” commented Melanie Scrivener, Marketing Communications at Invacare.

Using a series of very individual characters, animations, videos, and images the campaign aims to connect with consumers in a number of different ways but especially through the company’s social media channels and online marketing.
For more information on this campaign and its exciting products, visit www.invacarescooter.com